For this project we were asked to design, or redesign, packaging for any sort of product (it could be made up or already in existence). I chose to redesign the packaging for one of my favorite tea brands, Bigelow Tea. I wanted to go for something fun and more vibrant, like Bigelow’s competitor Twingings, while still keeping true to Bigelow’s vector based design elements. I came up with the idea to use a branded pattern instead of colors in order to maintain flexibility from product to product. I chose the art deco chevron because it is striking, interesting, and vector based. The colors are still the colors from the original packaging, because I feel a redesign doesn’t mean abandon all old design elements.